Episode: 038 | 12-04-2022

How PepsiCo Dare To Do More

Imene Zidi, PepsiCo, Talent Acquisition Director Europe

Dare To Do More is a unique opportunity to compete for a rotational graduate position at PepsiCo by pitching ya big idea to industry experts! The Dare To Do More challenge invites final year students, recent graduates, and early professionals to capture, harness, and take their most innovative ideas to market, competing for a job to jumpstart their career at PepsiCo.

Imene talks us through this fantastic initiative as well as the following:

How is Pepsi doing in attracting the best people?

How has Pepsi evolved its branding to appeal to the new talent coming through?

What are the benefits to Pepsi for putting on a campaign like Dare To Do More?

How powerful is it for a brand like Pepsi to engage with talent at much younger ages?

Advice for companies, small or large, who want to run a similar initiative.

Contact Imene here – Imene Zidi | LinkedIn

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