Too often, Job Adverts are made up of Job Specs – namely, what the business needs rather than why a candidate should work for the company.

Here are my tips on how to change that and create compelling copy which attracts talent to your brand.

I covered:

• Why we must create adverts and not just post specs
• How to demonstrate company purpose, the importance of the role and the progression this role will enable for the candidate
• Why we must challenge line managers on what the requirements are and how to do this
• The other critical elements of our business that we should convey in our adverts to attract the best people

Contact Paul here – Paul Church | LinkedIn